LULU by Lulu Guinness for JCP - Spring Collection

The New LULU by Lulu Guinness for JCP has arrived and it is just as adorable the second time around. JcPenney went all out for this new spring collection with it's own "store within a store" shop (their new format showcasing designer duds) complete with matching polka dot carpet, yay! I think the new look of their store is very shoppable and their eye catching displays have made it more fun. Up next is the Canadian brand Joe Fresh and I cannot wait! Shop LULU here *Take $10 off your online purchase using code SPENDIT or print your in store coupon here

What do you think of Lulu or shopping at JCP - are you a fan?

Loving the new displays in JCP - so cute!

           

 

Polka dots are still huge in this second collection

*side note: The "Chanel" style bag in the center is actually Betseyville, not LULU. I am guessing employees were trying to fill in the empty spaces, too bad they didn't know you shouldn't mix brands in this type of a display (minor gripe I know)

Polka-dot frenzy!

Scarves are now a larger part of the Spring line

One more merchandising error - the bottom left is Betseyville again

Crossbody bags for $30 in bright colors

Polka Dot carpet - is it wrong that I want this?!

Thanks for reading!

Tracy