The Lilly Pulitzer Collection for Target is just a week away and you need to be prepared (no, seriously you really do!) if you are going to score everything on your wish list. I've been shopping these launches for several years now and created a shopping game plan with 15 tips to help you place a successful shopping order or make an in-store purchase this Sunday on April 19th!
What's on your wish list?
I'm focusing my wish list mainly on shoes and accessories, of course that
could all change once I see everything in store.
16 Tips to Shop Lilly Pulitzer for Target:
1. Check Out The Lookbook Here Go through the book and make note of what items are "online only" (Plus size, most of the children's clothing, shoes) and everything you want.
2 Make Your Wish List Write down your favorites and choose your "must have" items.
3 Prioritize Your Favorites Let's say you have 20 things on your list, you might not be able to get every single thing, but getting the top three favorites will probably be better than getting ten random pieces you weren't even sure you wanted anyway.
4 Set Your Budget After you created your wish list, add prices and think about what you might actually need for a vacation or a summer piece you know will be on repeat all season long.
5 Choose Special Pieces While I think just about everything looks pretty cute, I won' be purchasing the white tops simply because I can get similar styles for much less at stores like Forever 21and pair it with the printed Lilly shorts. I want a couple of "signature" Lilly prints and styles, not just a yellow top that looks like it was purchased anywhere. Of course, if you are not on a budget, shop away and have fun with it!
6 Log-In and Clear Your Online Shopping Cart Hours Before the Collection Launches
I always delete everything in my cart prior to launch since having other items already in your cart could slow down the checkout process (an error message can appear that "too many items are in cart" and it will prevent you from adding the Lilly items) Make sure you are logged in and enter your credit card info and "save" it so you are ready to go. Please do this hours before the launch because websites will be "on maintenance" or disabled to get ready for a big launch.
8 When In Doubt, Order Both Sizes Since sizing can be tricky and especially with online only items, you want to ensure a good fit and take measures to get the correct size. For me, I usually shop clothing in store for this very reason, but when that's not an option, I buy two sizes.
9 Place Multiple Orders I usually end up placing two orders with the designer collections, the first one includes my must-have items that I don't want to risk losing by continuing to shop. The second order are the items I was considering and are still available (yay).
10 Click-Buy I say this all the time (also my golden rule for shopping Black Friday), but checking out fast and not over-thinking something is the only way to shop, this is not the time to be indecisive. Do not start shopping non-Lilly items because they can disappear in a second even if it's in your cart.
11 Be Prepared to Stay Up All Night Target never announces the exact time of the online launch, basically to avoid their site crashing, unfortunately it still usually crashes at some pint and they are expecting Missoni-type excitement for this one, so be patient. The time I start checking online is 9pm, then again every hour on the hour, although it's the usual time has been between 12 midnight and 2 am, painful I know.
12 Get Up Early and Grab Starbucks You probably stayed up late the night before shopping those online exclusives, but choose another time to catch up on your sleep and grab a coffee, thankfully Starbucks is available at most Target stores so you don't waste time stopping in the morning. Depending on what area you live in, expect long lines for this launch and arrive at least an hour early. If you aren't 100% sure if you are going to buy anything, but still want to check it out, make sure you are through the doors when Target opens (check your store hours ahead of time) first thing on Sunday morning. Items sell out fast, luckily all locations will carry the collection, but larger stores will have a better selection.
13 Check More Than One Store I shop at a Target that is close to four more locations! So, if one store doesn't have what I'm looking for, I can quickly move on to the next location for more merchandise. Larger stores like "Target Greatland" carry a bigger selection of clothing in general and the inventory is better overall. However, sometimes checking a smaller store is also a good idea since you might be one of the few shoppers at the store shopping the collection, it's happened to me more than once.
14 Know the Return Policy There is a 14-day return policy for this collection, so if you aren't thrilled with your purchase, maybe waiting for clearance is a better option for you, if you don't love it, don't keep it. Clearance markdowns are usually four weeks after the launch date (sometimes sooner if they aren't selling or they only have miscellaneous items left), but this collection is more than likely going to sell out, so clearance racks will be less full this time around.
15 Consider A Target REDcard I opened up a REDcard years ago when Missoni launched to take advantage of free shipping (with no minimum!), 5% off on all orders, and an extended return policy.
16 Follow Social Media Be the first to shop the collection online by checking social media. While I have Target's Website up (I continue refreshing the page), I also have my phone next to me checking Instagram using the hashtag #LillyforTarget (and other variations), Twitter to follow The Key To Chic , and Facebook on Target Style's page here. Sometimes links to items go up before the "official"
launch and you can score items early.
I'll be posting to Instagram and Facebook when
Lilly launches online to shop!
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Thanks for reading!!