Saturday, March 14, 2015

JCPenney In Store Pics of New Brand!

Thanks to following another shopping addict over on Instagram, I knew I needed to go shopping at JCPenney this week to check out their new in-house brand, Stylus. Rumors are that the Joe Fresh label is jumping ship and while it's still available at my store, I did notice an unusual amount of online clearance. The good news is that the replacement line is here and some pieces are similar to J.Crew but at more affordable prices. While not everything is something I would wear,  I love the direction they are headed and many pieces are on trend and great for spring. I took advantage of the super low discounts that start at 40% off! They have more items available online since it looks like this location is still receiving their merchandise, so make sure you check everything out for yourself!

What do you think of this new brand?

This pineapple shirt could not be any cuter and pineapples are trending again this year!

These t-shirts are the cutest and perfect for less than $10!

I'm not sure I would wear a large boat sweater, but I do like the nautical touch

Fresh tops in orange are an easy way to dress up denim

Fresh pretty shades

This print appears busy in the photo (and probably in person too), 
but it's also shows a pattern of hearts, adorable.

   Perfectly distressed denim shorts

As you can see, everything in this department is a new arrival because 
the store never has that many sizes available normally!

One of my favorite style sweaters for the warmer months in a beautiful lime green and fresh white

On trend tropical shorts

Lace (see-through) tops

 Loved their "basic" tees - so fun

Loved seeing the longer bermuda denim shorts

Pretty patterned shirts similar to J.Crew

I can't recommend this pair enough - so beachy and the perfect weight 
(not too heavy and not too thin), I did think it ran a tad on the larger size, if between sizes, you'll
probably want to size down

Adorable jacket - it's one I first shared when JCPenney ran an ad and it's just as cute in person

More peppy shirts, especially loving the mint with pops of neon

The soft pants I featured from my Friday Favorites are a must-have if you don't already have a pair

Cute stripe sweatshirts

 Loved the cardigans - especially the striped color combos for something unique

 Bright colors lead the way 

 This department is large and takes up the entire cube

>> Shop JCPenney and STYLUS brand here 
Print your in-store coupon here

Thanks for reading!!


  1. cool post :) have a nice day

  2. cute pieces! i love that sailboat sweater. would look cute with a pair of white skinnies or boyfriend jeans!

    Niki @ Cheapalicious

    1. I knew you would love this collection since you are nautical obsessed like me, can't wait to see what you find!

  3. Wow, it looks like JCP has some really cute stuff right now!! I never think to go in there when I'm in the US, but I think I need to make a stop when I'm in Buffalo this April.

    Something About That

    1. I live right by JCP in my mall, but normally I never really shopped there much. I would say to check it out because they have some really closet worthy items and the price are solo good :)

  4. I'm a little sad Joe Fresh might be on the way out...I have always loved their collection for affordable basics! But this new collection is pretty cute.