JCP 'Stylus' New Arrival In-Store Pics!

The latest summer collection from JcPenney's in house brand Stylus has some cute pieces, but overall, it needs some work in the styling department. Stylus is on trend with their lemon romper and tees, however I'm not sure they know what demographic they are going after since it has younger trendy styles mixed with let's say "frumpy" for lack of a better word. With that in mind and sales almost every week at 40% off plus extra discounts with their coupons, be selective in what you choose and try to see all of it in person first because sizing is all over the place. In case you missed my last JCP post, this brand is replacing Joe Fresh, although my store still has tons of JF and it's not even on clearance yet, the transition seems to be a lengthy one if this location is any indication.

What do you think of the latest collection / brand?

Everything's coming up lemons!

The back of the lemon tee is adorable too!

I do love the creativity of the style boards

Italian vibe throughout the new collection

>> SHOP  JCP STYLUS here

See more of JCP Stylus new arrivals at The Budget Babe's 'Off The Rack' in store pics here

Thanks for reading!!

Tracy

JCPenney In Store Pics of New Brand!

Thanks to following another shopping addict over on Instagram, I knew I needed to go shopping at JCPenney this week to check out their new in-house brand, Stylus. Rumors are that the Joe Fresh label is jumping ship and while it's still available at my store, I did notice an unusual amount of online clearance. The good news is that the replacement line is here and some pieces are similar to J.Crew but at more affordable prices. While not everything is something I would wear,  I love the direction they are headed and many pieces are on trend and great for spring. I took advantage of the super low discounts that start at 40% off! They have more items available online since it looks like this location is still receiving their merchandise, so make sure you check everything out for yourself!

What do you think of this new brand?